Holley Performance Products is pleased to announce the acquisition of the El Paso, TX based MSD Group. The MSD Group includes iconic brands such as MSD, Mr. Gasket, Accel, Superchips, Edge, Racepak, Mallory, Hays, QuickTime and Lakewood. “We are excited to have the opportunity to combine the awesome legacies of these companies. The combination of these brands will provide our customers with the most complete offering of performance products in the industry,” said Holley President & CEO, Tom Tomlinson. “We are aggressively developing innovative new products at Holley and we’re going to continue to build upon the fine job the MSD Group is already doing with new products.”
Holley is a leader in the performance automotive aftermarket with products powering race cars and high-performance vehicles found the world over.
“Our goal is to offer solutions to automotive enthusiasts so they can achieve their goals in the pursuit of their automotive passions. We look forward to working with the MSD Group team including Russell Stephens at MSD, Dave Martinez at Powerteq, and Tim Anderson at Racepak to marry our technologies and talents to build these solutions,” said Tomlinson.
Holley and MSD both went through a restructuring, and they are both very strong now. Interestingly, we received a note from Holley saying that 20% of sales are generated by items they’ve introduced in the last 5 years. That’s some pretty smart product development right there.